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jigsaw puzzles for kids
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,557.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay£159K£159K/yr · 366K searches
Price range
Okay£4.15–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch