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jigsaw mat
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£370K£370K/yr · 463K searches
Price range
Good£6.50–£24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Review moat
Okay3,291.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand