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36

jigsaw costume

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 39Conversion 8Competition 13Returns 33Price range 73Avg price 94Brand share 11Review moat 98Quality gap 92

Review moat

Incredible49.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£22.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Good£3.98–£45.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£7K

£7K/yr · 49K searches