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jigsaw advent calendar 2023
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great140avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.06avg listing price — sweet spot $15–$100
Price range
Good£6.47–£25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£15K£15K/yr · 127K searches
Signals Out of Stock