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jenga
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,272.6avg incumbent reviews — the moat a new listing must climb
Market size
Good£296K£296K/yr · 379K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.12–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf