54
jellycat
Worth a lookShows a sweet-spot price point ($34.40 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Incredible£34.40avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great251.42avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.4M£1.4M/yr · 5.3M searches
Price range
Great£8.38–£51.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand