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jellycat dragon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£55.42avg listing price — sweet spot $15–$100
Review moat
Great343.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£15.82–£164.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£71K£71K/yr · 195K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand