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jellycat cake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible32avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£26.44avg listing price — sweet spot $15–$100
Price range
Great£7.07–£69.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 88K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier