45
jellycat bunny
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£35.70avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£8.46–£87.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great316.19avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£154K£154K/yr · 403K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand