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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 22Conversion 42Competition 29Returns 97Price range 74Avg price 80Brand share 0Review moat 90Quality gap 32

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great198.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Price range

Good£4.11–£45.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£141K

£141K/yr · 249K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand