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jason mask
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.94avg listing price — sweet spot $15–$100
Review moat
Good526.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.75–£38.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 306K searches