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jack in the box
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.35–£23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,624.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£61K£61K/yr · 93K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf