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iron man and his awesome friends
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great420.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.36avg listing price — sweet spot $15–$100
Price range
Good£3.88–£40.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 47K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock