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iq puzzle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,450.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£99K£99K/yr · 136K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.76–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100