Skip to content
39

inflatable dinosaur costume kids

Skip it

Soft demand (-48.8% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 1Conversion 9Competition 52Returns 33Price range 95Avg price 93Brand share 57Review moat 79Quality gap 77

Price range

Incredible£15.42–£30.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£22.28

avg listing price — sweet spot $15–$100

Review moat

Great417.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 106K searches

Growth

Bad-48.8%

90-day search growth — must beat 0% to launch