60
inflatable costume
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great£20.95avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great324.99avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.06–£33.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£285K£285K/yr · 1.2M searches
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand