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38

indominus rex

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A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 27Conversion 6Competition 24Returns 91Price range 81Avg price 95Brand share 27Review moat 48Quality gap 65

Avg price

Incredible£28.85

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£7.15–£53.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,664.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 74K searches