30
incoherent game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.53avg listing price — sweet spot $15–$100
Price range
Okay£10.77–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 147K searches
Review moat
Bad7,252.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand