48
impossible puzzle
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Review moat
Great367.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Price range
Okay£3.74–£22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£130K£130K/yr · 311K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.9%90-day search growth — must beat 0% to launch