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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 13Conversion 8Competition 80Returns 95Price range 87Avg price 94Brand share 1Review moat 73Quality gap 19

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£22.40

avg listing price — sweet spot $15–$100

Price range

Great£7.44–£81.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good586.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£25K

£25K/yr · 174K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand