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hover football
Skip itPrices mostly outside the sweet spot ($4.48–$16.24) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great476avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 58K searches
Price range
Bad£4.48–£16.24cheapest to priciest tracked listing — scored on the share inside $15–$100