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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 18Conversion 33Competition 41Returns 96Price range 78Avg price 63Brand share 0Review moat 42Quality gap 28

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great£6.53–£46.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.62

avg listing price — sweet spot $15–$100

Review moat

Okay2,274.06

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£82K

£82K/yr · 226K searches

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand