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hornby tt120
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible27.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great£69.73avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.65–£236.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 101K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand