60
hobby horse
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.02avg listing price — sweet spot $15–$100
Review moat
Great160.49avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.95–£97.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£126K£126K/yr · 223K searches