34
highway rat costume
Skip itSoft demand (-96.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£9.94–£24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 53K searches
Growth
Bad-96.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier