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hermione granger costume
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Good713.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£10.13–£24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 278K searches
Growth
Bad-95.5%90-day search growth — must beat 0% to launch