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harry potter top trumps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Great467avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.76–£10.69cheapest to priciest tracked listing — scored on the share inside $15–$100