49
harry potter costume
Skip itSoft demand (-93.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.26avg listing price — sweet spot $15–$100
Price range
Good£5.22–£41.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good665.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£180K£180K/yr · 574K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-93.4%90-day search growth — must beat 0% to launch