45
harry potter costume adult
Skip itSoft demand (-81.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great208.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.31avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good£6.90–£31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£62K£62K/yr · 129K searches
Growth
Bad-81.9%90-day search growth — must beat 0% to launch