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29

harry potter accessories

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Soft demand (-87.9% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 25Competition 22Returns 80Price range 58Avg price 38Brand share 32Review moat 70Quality gap 33

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good706.17

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.93–£31.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.50

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£9K

£9K/yr · 41K searches

Growth

Bad-87.9%

90-day search growth — must beat 0% to launch