34
happy puzzle company
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Price range
Good£9.07–£25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good934.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand