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hanayama puzzle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible67.79avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Price range
Good£9.86–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand