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56

hama beads

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 18Conversion 52Competition 72Returns 94Price range 46Avg price 59Brand share 57Review moat 52Quality gap 62

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.04

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good£327K

£327K/yr · 589K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,401.26

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.60–£25.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch