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halloween mask
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great484.78avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.75–£32.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 1.3M searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale