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halloween lego
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£23.11avg listing price — sweet spot $15–$100
Review moat
Great122.85avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.61–£55.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 144K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand