46
guess who
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,033.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good£276K£276K/yr · 480K searches
Price range
Good£4.82–£25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand