38
grinch costume
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.72avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£30.16avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£13.06–£66.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£90K£90K/yr · 498K searches
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch