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green cloak
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good605.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Good£4.32–£25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad£38K£38K/yr · 67K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand