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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great363.34avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good£2.50–£35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.67avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 264K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock