46
ghostface
Skip itSoft demand (-62.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great200.63avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Good£3.36–£35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 268K searches
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier