40
ghostbusters costume
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£24.03avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£10.49–£41.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great351.61avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 174K searches