47
ghost costume kids
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great226.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Price range
Good£5.36–£25.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 254K searches