48
gem dig kit
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great325avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Price range
Good£6.51–£29.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 116K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand