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gangsta granny costume
Skip itSoft demand (-97.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible62.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good£11.94avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£7.19–£16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 88K searches
Growth
Bad-97.4%90-day search growth — must beat 0% to launch