51
games for 5 year olds
Worth a lookShows low returns (0.6%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£234K£234K/yr · 644K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Review moat
Bad4,606.83avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.49–£18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch