40
games for 2 year olds
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£4.16–£19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Review moat
Bad4,402.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 102K searches