47
fuzzy felt
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good525.48avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.77–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£72K£72K/yr · 183K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier