49
fossil digging kit for kids
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great392.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.42–£20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£58K£58K/yr · 105K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand