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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 18Competition 65Returns 96Price range 77Avg price 80Brand share 2Review moat 75Quality gap 30

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£16.81

avg listing price — sweet spot $15–$100

Price range

Great£6.43–£43.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good510.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 123K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand