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football games
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great£4.17–£54.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good937.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£183K£183K/yr · 585K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale